HISTORY AND LIFE OF SIMI
Memories Inside the Walls
Simi Casa is a museum like space that feels more like a personal archive than a traditional exhibition. While its name suggests a “house,” it isn’t exactly the literal home of its creator, but rather a symbolic one: a place where memories, ideas, and milestones come together. Inside, you’ll find curious details about the history of Dr. Simi and the vision behind the character, from its origins to its unexpected cultural impact. Old photographs, objects, timelines, and playful displays tell the story of how a simple figure became a recognizable icon across generations. Walking through the rooms feels like stepping into fragments of a life project built with humor, intention, and a strong social message.
A story built with purpose
A Simi Universe
The museum goes far beyond storytelling and fully immerses you in the world of Simi. One of the most striking sights is the presence of giant Simi figures placed throughout the space, creating a surreal and playful atmosphere from the moment you enter.
There’s also an entire wall filled with different versions of Simi, each one dressed, styled, or posed in a unique way. Interactive games invite visitors to participate instead of just observing, making the experience dynamic and fun for all ages.
The themed zones are carefully designed, each with its own visual identity, colors, and surprises. From whimsical installations to photo worthy corners, every area feels like a small fantasy world that keeps unfolding as you move forward.
Free Magic
A little luck goes a long way
If you’re lucky, you might even get free entry, which makes the visit even more special. But honestly, even if you just pass by, you lose nothing by stepping inside. The place feels like a complete fantasy, full of joy and imagination. During the Christmas season, they even handed out gifts to children, reinforcing the idea that this space isn’t just about display it’s about giving, sharing, and creating moments that feel genuinely magical.